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Research & strategy2025

Agents in immersive services

How AI agents inside virtual environments can deliver services, and a phased path to get there.

A phased pathwayDrawn from p. 32
  1. 01Vision and stakeholder alignmentImmediate
  2. 02Pilot projects and sandbox1–2 years
  3. 03Infrastructure and platform development2–4 years
  4. 04Scaling into the mainstream5+ years

Findings

  1. 01

    Early use cases globally show VR/AI training yields higher retention and confidence among first responders.p. 11

  2. 02

    These examples demonstrate clear benefits—ranging from reduced service times to improved urban planning insights—while underscoring the importance of interoperability and strong governance.p. 4

AI agents · Virtual worlds · Digital services
  1. From the report

    Applications built in them are typically distributed as native apps, which means users need to download an application or use specific hardware (like a VR headset).p. 15

    Platforms for immersive servicesDrawn from p. 15
    PlatformStrengthDrawbackGame Engine Platforms (Unity & Unreal)Photorealistic graphics and robust physicsProprietaryWeb-Based Platforms (WebXR)Without requiring users to install anythingMight not yet match Unreal’s cutting-edge visualsOpenSim and Other Open WorldsFlexibility and controlEcosystem and support may not be as richSpecialized Platforms (NVIDIA Omniverse)Designed for interoperability through USDMight require significant computing

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